How Digidarts Helped Handpickd Scale 5X While Improving CAC by 66%
About the Client
Background
Handpickd operates in a highly competitive hyperlocal commerce category where operational efficiency matters as much as marketing performance.
With limited serviceable delivery zones, rising audience fatigue, and increasing acquisition costs, scaling profitably became a major challenge. Unlike traditional e-commerce, hyperlocal growth depends heavily on precise targeting, timing, and backend operational alignment.
To unlock sustainable scale without compromising profitability, Handpickd partnered with Digidarts to build a high-efficiency acquisition engine powered by hyperlocal intelligence, backend data, and rapid experimentation.
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Objective
To build a scalable hyperlocal performance engine by:
- Scaling order volume profitably across serviceable zones
- Improving CAC while increasing acquisition efficiency
- Reducing media wastage through tighter targeting controls
- Building a backend-led creative optimization framework
- Improving conversion recovery across high-intent drop-offs
Our Approach
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